About us

The people behind PureTag.

PureTag Social is a business, and we are building it to prove a point: a social platform can serve the user and the business alike.

Leadership

Who is building it.

Zachery Tracy

Chief Executive Officer

Zachery Tracy has led the company's strategic development across the business plan, financial model, product architecture, ethical governance framework, and go-to-market strategy. He holds a Bachelor of Science in Business Administration from Florida Gulf Coast University and brings 22 years of experience in management, with technical proficiency in artificial intelligence, blockchain, computers, and consumer platform technology. He believes that ethical design and financial performance can be complementary, and leads with a product-first mindset because the superior product is the one the market chooses.

Joe Hildebrandt

Chairman of the Board and VP, Strategic Planning

Joe Hildebrandt oversees the direction of the Board in its strategic planning. After practicing with a Wall Street securities law firm, he joined Foley & Lardner LLP, where he practiced business, securities, and finance law for over 30 years. He was Founder and Chair of the firm's national Emerging Companies/Venture Capital Team and its Private Equity & Venture Capital Practice Group, representing clients in over 350 offerings, and he has personally invested in over 100 private entities. After retiring from Foley as an Emeritus Partner, he became Co-Founder and Managing Director of four related early-stage technology funds centered in the Midwest and China.

He was inducted into the Wisconsin Technology Council's Investor Hall of Fame as its 2022 representative and has been elected Chairman, Director, or Designated Board Advisor on more than 20 boards. He earned his business degree from the University of Wisconsin and then, over the following three years, jointly earned an MBA from Wisconsin and a JD from Harvard Law School.

Doug Backus

President

Doug Backus is a graduate of the University of Wisconsin School of Business. He is currently retired after a distinguished 30-year career as a commercial real estate developer and broker. He holds the designation of CCIM, and has a wealth of knowledge and experience in guiding clients through projects involving investment, land acquisitions, construction, and tax planning.

His business philosophy has never wavered from a commitment to serving clients ethically, with end goals targeted to their best interests. His greatest professional rewards have always been derived from seeing others succeed.

Bret Backus

A seasoned real estate executive with more than 30 years of experience in commercial real estate, development, and asset management, he has served as Vice President of Corporate Real Estate for Woodman's Food Market since 1995.

His expertise includes site acquisition, development, leasing, entitlements, financial feasibility analysis, property disposition, brokerage, and asset management. He holds both a Master of Science in Real Estate and Urban Land Economics and a B.B.A. in Real Estate and Finance from the University of Wisconsin-Madison.

Our promise

Transparent, and never misleading.

We promise to be transparent with the people who use PureTag, and never to mislead them. That is how we intend to run this company, and we believe it is how every company should be run. We are working on something to help spearhead an ethical movement throughout the corporate world, and there is more coming on it in the near future.

Get in touch. We would like to hear from you.

Questions, ideas, press or partnership enquiries: write to us here, or at hello@puretag.social.